Wellcome × FAMA｜係堅價一週年
Updated: 3 hours ago
Brief
Wellcome's "係堅價" Everyday Value platform was turning one. The ask: make everyday value feel real, funny and local. Not a price list. Not another wall of red tags. Something Hong Kong people would actually watch to the end.
惠康「係堅價」Everyday Value 平台剛好一週年。Brief 好清楚：要令日常抵買感覺真實、好笑、夠本地；唔係價目表，亦唔係成牆紅牌。要香港人肯睇完。
Idea
Put FAMA's 陸永 and C君 in a real Wellcome store and let them be themselves. One is the husband on a grocery run, the other is the farmer who has an opinion on everything in the trolley. Their banter carries the line 「要乜堅有乜」, while the aisles do the proof: real shelves, real products, real prices, no studio set.
請農夫嘅陸永同 C君入去一間真正嘅惠康，做返自己。成條橋都係玩食字：佢哋係買餸嘅人夫，又同時係農夫。對嘴帶住「要乜堅有乜」，貨架就負責證明：真貨架、真貨、真價錢，唔係棚內假景。
人夫角色會提老婆，話佢哋「堅抵嫁」（同「堅抵價」同音）；再扣返佢哋最近同張繼聰一齊嗰個 show「人夫集團」，片尾食埋「我哋又係農夫又係人夫」。角色、slogan、真人身份一齊咬字，觀眾聽得明、記得住。
What we made
A 1 to 2 minute in-store film, told scene by scene through the aisles. Natural talk, loose timing, and every punchline lands on the product.
一條大約 1 至 2 分鐘嘅店內短片，一幕幕喺通道入面講完。對白自然、節奏鬆啲，但每個 punchline 都落喺產品上。
Fresh produce & dairy: anniversary banter lands on real shelves and prices.
Eggs to frozen: punchlines hit the product (打 C Egg, 急凍餃子).
Cart chaos to self-checkout: 「要乜堅有乜」, then the husband-farmer close.
鮮貨同乳製品：週年對嘴落喺真貨架同價錢。
蛋到急凍：笑點打中產品（打 C Egg、急凍餃子）。
手推車亂局到自助結帳：「要乜堅有乜」，再收埋人夫同農夫嗰下。
The crunch
Brief to street in about one week. Script, talent, store recce, shoot and edit all had to move at once, inside a working supermarket. Tight, but that pressure is where the best unscripted moments came from.
Brief 到上街，大約一個星期。劇本、talent、場地 recce、拍攝同剪接要同時郁，仲喺一間營業緊嘅超市入面做。時間緊，但最好嘅即興時刻往往就係喺呢種壓力之下先有。
Comedy with a job.
Make people laugh, then make them remember where to shop.
Comedy with a job。
先令觀眾笑，再令佢哋記住去邊度買餸。
Credits
Client: Wellcome（惠康）
Talent: FAMA／農夫（陸永、C君）
Agency: FevaWorks Solution
Creative: Terry Yeung
Producer: Roy Tse
Director: Vincent Lam
DOP: Barry Chung
Post Production: Spooky Tree Production
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